Old Town Road: The Viral TikTok Phenomenon
Lil Nas X
A country-rap mashup that broke every record through meme culture and strategic remixes
📊 19 weeks #1 (record)
📊 10B+ streams
4
Singles
6mo
Duration
15M+
Peak Streams
5M+
TikTok
#1
Billboard 200
0
Events
0
Phases
Use this blueprint as your starting point—adjust dates, swap singles, and customize each phase.
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ACT I
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Why This Mattered
Strategic Insight
For Your Rollout
Why This Mattered
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Also in this phase
#1
Billboard 200
0
Events
0
Phases
Use this blueprint as your starting point—adjust dates, swap singles, and customize each phase.