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// ARTIST FILE — everything the database has on this artist

Olivia Rodrigo

Pop · Pop-Rock Geffen 3 files on record

1Albums / Eras

0Campaign Stories

1Blueprints

1Articles

Albums / Eras // each era holds two files: THE DATA and THE STORY

Sour

Album · 2021-05-21

The numbers file

Stats · charts · full tour itinerary + venues · tracklist · era artifacts

OPEN THE DATA →

Blueprints // reusable campaign strategy

Blueprint · 2021

SOUR: Olivia Rodrigo's Debut Album Rollout

How a Disney star became the voice of a generation with a perfectly timed emotional album release

OPEN BLUEPRINT →

Articles // analysis + strategy writing

Olivia Rodrigo’s Strategic Playbook for Breaking into the Music Industry

Olivia Rodrigo’s rapid rise from a Disney actress to a record‐breaking pop superstar was no accident – it was the result of a savvy,…

Feb 9, 2025 · READ →

Media // from the campaign archive

SOUR era

SOUR era

SOUR era

SOUR era

good 4 u hotline

SNL debut

deja vu

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