On September 9, 2021, "Skinny Dipping" was released as the lead single. The music video premiered the same day, which hinted at the album title on a Scrabble board.
On July 5, 2022, Carpenter posted the track list on her social media platforms.[3]
On March 10, 2023, Carpenter revealed that she would be releasing a deluxe edition of the album, titled Emails I Can't Send Fwd:, a week later on March 17, 2023.[1] On her Instagram story, she hinted that there would be four bonus tracks added to the original album.[2]
On March 15, 2023, Carpenter revealed the titles of the four bonus tracks on her social media, along with the pre-save link.[4][5]
To celebrate the album's first anniversary, Carpenter sent an email to fans on her mailing list announcing a special anniversary vinyl available on her webstore, along with a temporary heart letter tattoo.[6]
23 MONTHS
6
13
Music video revealed album title via Scrabble board | Impact: Started album campaign
Released ahead of album announcement
Preceded album title and release date announcement
Released with album
Released after gaining traction, includes sped-up and Christmas versions
Released with sped-up version
A raw reflection on heartbreak and guilt, exploring the unsent messages that reveal unspoken emotions.
Confronts a toxic partner’s manipulative behavior, expressing anger and frustration.
Yearns for open communication, discussing the struggle of guessing someone’s true feelings.
Acknowledges ignoring red flags and the emotional whirlwind it creates.
Addresses public backlash and personal confusion over rumored relationships.
Captures the struggle of moving on from someone you still have feelings for.
Reflects on memories and questions how deeply two people truly know each other.
A playful track about piquing someone's interest and tempting them to take a chance on love.
Humorous and flirtatious, showcasing Carpenter’s playful side and witty lyricism.
Emphasizes living in the moment, embracing spontaneity and quick decisions.
Symbolizes healing and self-reflection, referencing water as a metaphor for renewal.
Navigates the moral gray area of a relationship that’s both risky and compelling.
Dissects the complexity of emotions, searching for clarity within tangled feelings.
Below is a comprehensive look at The Singular Tour (2019) vs. Emails I Can't Send (2022–2023), including approximate venue capacities, total dates, average capacities, and a line chart showcasing the jump in show sizes.
| Date | Location | Venue | Cap. |
|---|---|---|---|
| Mar 2 | Orlando, FL | Universal Studios Park* | 2,000 |
| Mar 3 | Atlanta, GA | Buckhead Theatre | 1,500 |
| Mar 4 | Charlotte, NC | The Fillmore | 2,000 |
| Mar 6 | Philly, PA | Theater of Living Arts | 1,000 |
| Mar 7 | Boston, MA | Paradise Rock Club | 933 |
| Mar 9 | Montclair, NJ | Wellmont Theatre | 2,300 |
| Mar 10 | Wash, D.C. | 9:30 Club | 1,200 |
| Mar 12 | NYC, NY | Irving Plaza | 1,200 |
| Mar 14 | Toronto, ON | The Opera House | 1,000 |
| Mar 15 | Mashantucket, CT | Grand Theater (Foxwoods) | 4,000 |
| Mar 17 | Detroit, MI | St. Andrew’s Hall | 1,000 |
| Mar 18 | Chicago, IL | House of Blues | 1,800 |
| Mar 21 | Las Vegas, NV | House of Blues | 1,800 |
| Mar 22 | San Diego, CA | House of Blues | 1,000 |
| Mar 24 | Berkeley, CA | The UC Theatre | 1,400 |
| Mar 25 | Los Angeles, CA | Henry Fonda Theatre | 1,200 |
| Apr 1 | Osaka, JP | Namba Hatch | 1,500 |
| Apr 2 | Nagoya, JP | Diamond Hall | 1,000 |
| Apr 4 | Tokyo, JP | EX Theater Roppongi | 1,800 |
| Apr 6 | Seoul, KR | Yes24 Live Hall | 2,000 |
| Apr 11 | Singapore | Kallang Theatre | 1,700 |
| Date | Location | Venue | Cap. |
|---|---|---|---|
| Sep 29 | Atlanta, GA | Center Stage | 1,050 |
| Oct 1 | Baltimore, MD | Rams Head Live | 1,600 |
| Oct 2 | Philly, PA | Theater of Living Arts | 1,000 |
| Oct 3 | Boston, MA | Big Night Live | 1,200 |
| Oct 5-6 | NYC, NY | Webster Hall | 1,500 |
| Oct 7 | Wash, D.C. | Lincoln Theatre | 1,225 |
| Oct 9 | Chicago, IL | House of Blues | 1,800 |
| Oct 10 | Toronto, ON | Phoenix Theatre | 1,350 |
| Oct 12 | Tempe, AZ | The Marquee | 2,300 |
| Oct 13 | San Diego, CA | Observatory NP | 1,100 |
| Oct 15 | LA, CA | The Wiltern | 2,300 |
| Oct 16 | SF, CA | Regency Ballroom | 1,400 |
| Oct 20 | Orlando, FL | Hard Rock Live | 3,000 |
| Mar 16 | Ft Laud, FL | HR Live Seminole | 2,700 |
| Mar 17 | St. Pete, FL | Jannus Live | 2,000 |
| Mar 20 | New Orleans, LA | Orpheum | 1,500 |
| Mar 22 | Houston, TX | Warehouse Live | 1,800 |
| Mar 24 | Dallas, TX | The Factory | 4,300 |
| Mar 25 | San Antonio, TX | The Espee | 3,000 |
| Mar 26 | Austin, TX | ACL Live Moody | 2,700 |
| Mar 30 | Denver, CO | Mission Ballroom | 3,900 |
| Apr 11 | Seattle, WA | Paramount | 2,807 |
| Apr 20 | LA, CA | Greek Theatre | 5,700 |
| Apr 23 | Mesa, AZ | Mesa Amphitheatre | 4,950 |
| May 2 | Nashville, TN | Ryman Auditorium | 2,362 |
| May 6 | Detroit, MI | Masonic Temple | 4,650 |
| May 9 | Boston, MA | Roadrunner | 3,500 |
| May 14 | Wash, D.C. | The Anthem | 6,000 |
Below, each dot represents one show in order of the tour. Purple = 2019, Teal = 2022–2023. Notice how 2022–2023’s line generally sits higher, reflecting larger average venue sizes.
Released on July 19, 2019, "Singular: Act II" is the fourth studio album by Sabrina Carpenter and serves as the second half of her "Singular" project. The album features nine tracks, including singles like "In My Bed," "Pushing 20," and "Exhale." It blends pop with R&B influences, highlighting Carpenter's evolving sound and artistic maturity.
To promote the "Singular" albums, Carpenter embarked on "The Singular Tour," her third headlining tour, covering North America and Asia from March 2 to April 11, 2019. She performed in venues such as the House of Blues in Las Vegas and Chicago, which typically accommodate approximately 1,800 to 2,500 attendees.
"Emails I Can't Send," released on July 15, 2022, is Carpenter's fifth studio album and her first under Island Records. The album delves into personal narratives, with tracks like "Because I Liked a Boy" addressing public scrutiny and personal experiences. This candid approach resonated with a broader audience, contributing to the album's critical acclaim and commercial success.
In support of the album, Carpenter launched the "Emails I Can't Send Tour," her fourth headlining tour, spanning North America, South America, Europe, and Asia from September 29, 2022, to August 4, 2023. This tour marked a significant milestone, with performances in larger venues and sold-out shows, reflecting her expanding fanbase and increased popularity.
The progression from "Singular: Act II" to "Emails I Can't Send" is evident in several key areas:
Sabrina Carpenter's evolution between these two album cycles highlights her development as an artist, capable of engaging a wider audience through authentic storytelling and dynamic performances.
On July 31, 2022, Carpenter teased a tour for Emails I Can't Send on social media by posting a picture of herself singing as a child, accompanied by the caption “what songs would you guys wanna hear on tour…. asking for a friend.” The tour dates were announced on August 15, 2022, with pre-sale starting the following day, and ticket sales to the public starting on August 19. The entire tour sold out in less than a day.
A second leg of the tour was announced on December 12, 2022, consisting of 36 more shows throughout North America in 2023. On January 30, 2023, a European leg of the tour was announced, consisting of 10 shows taking place in June 2023.
During the promotion of her album "Emails I Can't Send," Sabrina Carpenter collaborated with Samsung and Scent Beauty, integrating these partnerships into her album's narrative and promotional activities.
Sabrina Carpenter partnered with Samsung to enhance the fan experience during her Emails I Can't Send tour. She utilized Samsung's Galaxy S23 Ultra to capture behind-the-scenes moments, highlighting advanced camera features like zoom and Nightography. Fans got exclusive content, emphasizing how they could capture high-quality concert memories with Samsung devices.
A dedicated tour documentary filmed with the Galaxy S23 Ultra was released, garnering 6 million impressions and 15,000 minutes watched. Supporting content achieved 3.5 million views and 370k engagements, with 87% positive viewer comments.
Below is a monthly breakdown of the 6 million total impressions generated by the Samsung documentary content and related activations between October 2022 and March 2023. Notice the jump in January around the documentary release and the final surge in March.
Additional details on Sabrina Carpenter’s collaboration with Scent Beauty to come. The partnership included a fragrance experience aligned with the Emails I Can’t Send album, immersing fans in a unique multi-sensory element of her campaign.
Below is an estimated revenue breakdown for popular merch items sold throughout the campaign:
"A lot of it came from the humor side of things. I would be reading it and being like, 'Oh my god, that's so terrible, how did I say that?'. Then it would turn into a song. Most of the songs that happened were me going like, 'Oh my god that's terrible I can't say that,' and then I say it, but for three minutes."
— Sabrina Carpenter, Teen Vogue Interview