Pepsi’s 125th-anniversary celebration brought Britney Spears’ 2001 “Joy of Pepsi” back to national TV during the 2023 MTV VMAs—remastered and book-ended with the brand’s new visual identity. The move fused nostalgia with mass reach, reminding viewers how a music-video-style ad can turn a cola into pop culture currency. Alongside the TV moment, Pepsi’s 125 platform stacked real-world heat with its NYC “Pepsi 125 Diner” pop-up selling out instantly and generating massive earned buzz—proof that the Britney spot wasn’t just a re-run; it was a spark for a whole anniversary era.