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// ARTIST FILE — everything the database has on this artist

Spice Girls

5 files on record
1Albums / Eras
1Campaign Stories
1Blueprints
2Articles

Albums / Eras // each era holds two files: THE DATA and THE STORY

Spiceworld

Album · 1997-11-01
[DATA]
The numbers file
Stats · charts · full tour itinerary + venues · tracklist · era artifacts
OPEN THE DATA →

Campaign Reports // full post-by-post breakdowns

★ Featured Report
Spice Girls: How Five Women Built a $500 Million Merchandising Empire
Spice Girls Dolls $240M Units Sold: 11M Chupa Chups $45M Units Sold: 60M Platform Shoes $75M Units Sold: 4.5M School Supplies $35M Units Sold:…
Dec 23, 2024 · OPEN FILE →

Blueprints // reusable campaign strategy

Blueprint · 1997
Spice Up Your Life
OPEN BLUEPRINT →

Articles // analysis + strategy writing

Trending
Why the Spice Girls Connected: An In-Depth Look at Their Wide-Ranging Appeal
Few pop acts have had the explosive, culture-shifting impact of the Spice Girls. Their rise to fame in the mid-to-late 1990s not only redefined…
Jan 28, 2025 · READ →
 Branding
From Girl Power to Swiftie Power: How Taylor Swift’s Merchandising Empire Mirrors the Spice Girls’ Legacy
Swift Merchandise Empire Revenue Categories ($M) - Recent Era 200 150 100 50 0 Vinyl Variants Tour Merch Limited Apparel Signed CDs Digital Items…
Dec 25, 2024 · READ →
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